Let’s be trustworthy. To most of us, a gluten-free, low-carb cookie made with a mixture of monk fruit and erythritol doesn’t sound very tasty.
And but Nui, the corporate that makes such a deal with, has gotten spectacular traction.
Nui cookies have been initially geared towards individuals on the ketogenic weight loss plan, which helped founders Kristoffer Quiaoit and Victor Macias drop a few pounds and get more healthy. (Today, Nui is extra inclined to model the cookies as low-sugar.)
After perfecting the recipe in Quiaoit’s mom’s kitchen, the founders outdid their purpose of crowdfunding $30,000 and raised greater than $79,000 on Kickstarter to help their enterprise.
Then, in November 2018, the episode through which Nui appeared on “Shark Tank” aired on nationwide tv. The founders wound up profitable a $300,000 funding from visitor shark Alex Rodriguez, as a result of his now-fiancée Jennifer Lopez apparently loves cookies.
The take care of A-Rod in the end did not pan out, however Quiaoit and Macias beforehand instructed Business Insider that the present was nonetheless a big boon for enterprise, largely due to the publicity it afforded. In 2018, Nui introduced in $1.four million.
After “Shark Tank,” Nui instructed Business Insider, they raised a small seed round of $179,000 from mates, household, and angel buyers, together with Titan Angels. During the seed round, they used a easy pitch deck through which they declared they wished to “be the Nabisco for low sugar, low carb INDULGENT snacks.”
Here’s the pitch deck Nui used (some monetary info has been omitted):