Kitu Life was born simply over three years in the past, in Jordan DeCicco’s faculty dorm room.
DeCicco was a basketball participant searching for a extra nutritious different to power drinks. His older brothers, Jim and Jake, had additionally been faculty athletes and will really feel his ache.
The siblings put their heads collectively and got here up with Super Coffee: a bottled espresso drink made with Colombian espresso, lactose-free protein, and MCT oil from coconuts.
Since then, Kitu Life (previously generally known as Super Coffee) has made huge strides.
In February 2018, the founders’ look on “Shark Tank” aired on nationwide TV. And whereas they did not land a deal, they beforehand instructed Business Insider that the present gave them publicity and an opportunity to nail their pitch for future investor conferences.
The firm introduced in over $1 million in income in 2018. In November of that yr, after closing their Series A spherical, they had been valued at about $50 million. Kitu Life merchandise — which embrace Super Coffee and Super Creamer — are offered in Wegmans, Whole Foods, and Fairway.
On “Shark Tank” and in subsequent pitch conferences, the Kitu Life founders used a 23-slide pitch deck that covers their again story, what makes them particular, and their financials. (Kitu Life mentioned they tweaked the deck for every assembly.)
Here’s the pitch deck Kitu Life used: