At Coachella 2019, the Real Action Is Happening Offstage

Merely headlining Coachella? You’re doing it flawed. These days, the pageant’s largest previous and current stars are hacking it.

From new movies by Donald Glover and Beyoncé to a one-morning-only Easter efficiency by Kanye West, this yr’s fest in Indio, Calif., comes with a shadow billing of bonus, semi-sanctioned content material aimed far past the important stage.

The extracurricular exercise signifies the evolution of considered one of the nation’s largest music festivals from a principally self-contained arbiter of standing — capable of confer cultural relevance in a font dimension on its lineup posters — into one thing extra like an all-purpose device for as we speak’s globally minded performers, accustomed in the digital age to serving many audiences directly and on their very own phrases.

For followers, extra off-platform programming at Coachella means it’s simpler than ever to keep away from FOMO with out coughing up a half-grand and trekking to the desert. Here’s a brief information.

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